FedEx is one of the largest shipping and delivery companies in the world – and it’s presence in the highly-competitive Australian market is growing.
Peter Langley, FedEx Regional Vice President, talks to Jennifer Duke about the scale of the business, and the extraordinary logistics involved in the e-commerce boom.
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Jennifer Duke: Welcome to the Fear and Greed Business Interview. I’m Jennifer Duke.
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Jennifer Duke: The e-commerce boom has created a surge in demand and
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Jennifer Duke: competition in shipping and delivery. And Australia Post is baffling
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Jennifer Duke: it out against global giants like FedEx. FedEx has become
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Jennifer Duke: a much more common site on Australian streets in recent
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Jennifer Duke: years following the acquisition of transport company, TNT Express. FedEx
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Jennifer Duke: is a fascinating business and the logistics involved are mind-boggling.
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Jennifer Duke: Peter Langley is the Regional Vice President at FedEx. Peter,
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Jennifer Duke: welcome to Fear and Greed.
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Peter Langley: Thank you very much. Nice to be here.
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Jennifer Duke: So Peter, can you give me a bit of a potted history of FedEx in Australia?
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Peter Langley: Yeah. Well, as you’ve mentioned, the TNT business, which started
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Peter Langley: over 70 years ago, we had a very strong domestic
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Peter Langley: footprint and we were venturing into the international market, but
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Peter Langley: FedEx took over the business about six years ago, and
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Peter Langley: we’ve been able to expand the international coverage now across
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Peter Langley: 220 countries. But we have added that to the domestic network,
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Peter Langley: so now we’ve got a completely integrated international and domestic
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Peter Langley: network specialising also in Trans-Tasman. So very good offering for
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Peter Langley: our customers to their customers.
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Jennifer Duke: So we all love some numbers, so how many packages
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Jennifer Duke: does FedEx deliver in Australia and how has that changed
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Jennifer Duke: over time?
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Peter Langley: Difficult to talk about the complete number of packages. We’ve
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Peter Langley: got 5,000 team members here with two and a half
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Peter Langley: thousand vehicles. And we’ve seen a consistent growth across the business,
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Peter Langley: especially through the pandemic where e-commerce grew. It’s come back
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Peter Langley: a little bit from where its heights were through the
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Peter Langley: middle of the pandemic as people have gone back to
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Peter Langley: work in bricks and mortar. But we’ve been able to
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Peter Langley: continue the growth year-on-year.
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Jennifer Duke: And I hear a lot that that last mile part
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Jennifer Duke: is the hardest stage of the delivery process. Is that
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Jennifer Duke: still the case?
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Peter Langley: Yeah. It still is the case because like with the e-tailers,
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Peter Langley: talent’s been one of the issues, just getting enough people
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Peter Langley: to handle the packages and drive the vehicle. So we’re
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Peter Langley: continuing to do that, although those labour issues have alleviated
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Peter Langley: slightly in the recent six months or so. So we’re all,
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Peter Langley: I think, struggling with talent, but the last mile and
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Peter Langley: the infrastructure around it with technology, making sure the tracking’s there,
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Peter Langley: we keep investing in that and that helps us to
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Peter Langley: keep the end consumer informed of where their package is.
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Jennifer Duke: And I suppose a big part of that is using
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Jennifer Duke: the right type of technology. How much of the process
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Jennifer Duke: is currently automated? And then looking ahead a little bit,
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Jennifer Duke: what sorts of technology do you think we’ll be seeing
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Jennifer Duke: more of in the future?
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Peter Langley: Yeah, so the technology, we invest heavily in automated sorters. 30 years
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Peter Langley: ago when I joined the industry, everything was done manually.
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Peter Langley: So reading where a package needed to go was all
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Peter Langley: done in that way. These days, the automated sorters we’ve
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Peter Langley: got make sure the packages are in the right place.
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Peter Langley: But we’re investing in dynamic route optimization, so we are making
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Peter Langley: sure we can track where packages are going and to
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Peter Langley: give some idea to the end consumer about delivery windows
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Peter Langley: that is coming in the very near future. But we’re
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Peter Langley: investing in new scanner technology, we’ve just rolled out 5,
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Peter Langley: 000 scanners across Australia and New Zealand with upgraded software.
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Peter Langley: So always looking to provide more up-to-date information to the end
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Peter Langley: consumers and the senders.
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Jennifer Duke: Stay with me, Peter, we’ll be back in a minute.
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Jennifer Duke: I am speaking to Peter Langley, Regional Vice President at
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Jennifer Duke: FedEx. Who are your customers at the moment? Is it
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Jennifer Duke: mostly those large corporations or are we talking a growing
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Jennifer Duke: number of SMEs as well?
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Peter Langley: Exactly. We have many large customers, but the growth is in
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Peter Langley: the SME sector. The e-commerce boom has meant that a
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Peter Langley: lot of small and medium businesses are growing and growing
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Peter Langley: at a faster rate. And that’s just because they can
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Peter Langley: more easily compete, so we are seeing quite some growth
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Peter Langley: in the small and medium enterprises.
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Jennifer Duke: Did you find that the pandemic led to a lot
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Jennifer Duke: of that growth as more people shifted online?
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Peter Langley: Yeah, it certainly did. And it made it easier for
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Peter Langley: us to deliver. And I thank all of our team
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Peter Langley: members who, whilst many of us were locked up at home,
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Peter Langley: we had frontline handlers and drivers who were delivering to
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Peter Langley: the community, making sure people could continue their lives, albeit
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Peter Langley: instead of shopping in bricks and mortar, they were shopping online.
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Peter Langley: So the whole industry saw a surge in demand and
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Peter Langley: services across the pandemic.
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Jennifer Duke: Definitely. I think everyone was very grateful to still get
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Jennifer Duke: things delivered during that period. And we’ve obviously seen Australia
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Jennifer Duke: Post recently increasing the prices for packages. Where are some
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Jennifer Duke: of the cost pressures in delivery businesses across the board?
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Jennifer Duke: Are we talking like labor, fuel? What sorts of things?
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Peter Langley: I think all of it, the price of infrastructure, steel,
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Peter Langley: all those things have also gone up. So building new
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Peter Langley: facilities is more expensive. But certainly, fuel has increased and
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Peter Langley: we have a floating mechanism for fuel. As fuel goes
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Peter Langley: up as an input, we just pass that onto the
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Peter Langley: shipping organizations and when it comes down, we reduce that
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Peter Langley: particular element. But labor, of course, there’s more and more
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Peter Langley: pressure on labor and just general goods and services that
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Peter Langley: we need to run the business have also increased. So
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Peter Langley: I think the inflationary pressures are hitting everybody. And what
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Peter Langley: we try to do is invest in the technology so
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Peter Langley: that we can get operational efficiencies so that we can
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Peter Langley: make sure we’re only passing on what we need.
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Jennifer Duke: And we often seem to find though that I think
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Jennifer Duke: customers in general are increasingly expecting free shipping and discounts
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Jennifer Duke: on shipping and things like that. How do you match
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Jennifer Duke: those costs in a way that suits consumer demand?
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Peter Langley: Yeah. Well, everyone’s trying to do it more efficiently, so
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Peter Langley: I think that’s what we try to do. I guess
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Peter Langley: the piece for us is, where’s the value? And sometimes
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Peter Langley: paying less for shipping means that you’ve got longer transit
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Peter Langley: times and it’s the reliability of the shipment. So we
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Peter Langley: focus on fastest and most reliable so that we can
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Peter Langley: have product to our customer’s consumer and also let’s say
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Peter Langley: into bricks and mortar, it’s on the shelf so people
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Peter Langley: can buy it. So sometimes there’s not as much value
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Peter Langley: in the proposition that says, ” I’m going to go for
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Peter Langley: the cheapest pricing.” And it ends up in a longer
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Peter Langley: transit time, but also the product is not available for
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Peter Langley: the consumer to have and that experience is not as wholesome.
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Peter Langley: So we do try to work through how do we
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Peter Langley: balance out that value to ensure we offer the best
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Peter Langley: value in terms of pricing and the services we offer.
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Jennifer Duke: Now, obviously part of that value is having smooth supply chains,
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Jennifer Duke: and I’m hearing that there’s a lot happening with FedEx
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Jennifer Duke: Trans-Tasman lanes. Can you give me a bit of an
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Jennifer Duke: explanation about what you’re doing in that space?
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Peter Langley: Yeah. We’re seeing in Australia, Sydney was one of those
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Peter Langley: markets that was always important, but Melbourne, as the growth
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Peter Langley: accelerates down there, we’re seeing a lot of warehousing in
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Peter Langley: the first and second cities. So Sydney and Melbourne. And then
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Peter Langley: for New Zealand, Auckland was always the focal point, but
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Peter Langley: we’re seeing Christchurch becoming even more growth down there, like
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Peter Langley: with Melbourne in Australia. So the one and number two
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Peter Langley: cities, we’ve connected with 10 weekly flights. So we are
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Peter Langley: now giving next day services across the Tasman and we’ve had
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Peter Langley: a lot of interest and a lot of increase in
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Peter Langley: shipping because of those flights. And it enables not only e-
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Peter Langley: tailers, but agricultural companies, medical companies, many sectors with that
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Peter Langley: overnight connection from Auckland and Christchurch into Sydney, Melbourne and
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Peter Langley: Brisbane. That’s a great service and we’re seeing a lot
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Peter Langley: of uplift in demand.
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Jennifer Duke: It’ll be really interesting to see how that develops over
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Jennifer Duke: time. Peter, thank you so much for talking to Fear
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Jennifer Duke: and Greed.
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Peter Langley: Thank you very much.
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Jennifer Duke: And that was Peter Langley, the Regional Vice President at
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Jennifer Duke: FedEx. This is the Fear and Greed Business Interview. Join
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Jennifer Duke: us every morning for the full episode of Fear and
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Jennifer Duke: Greed, Australia’s best business podcast. I’m Jennifer Duke, Economics Correspondent
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Jennifer Duke: at Capital Brief, and filling in for Sean Aylmer. Have
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Jennifer Duke: a great day.