Fear & Greed, Fear and Greed

Australia’s wine industry has had a rough few years. In 2020, China – our biggest trading partner – put crippling tariffs on our wines, which saw the sector scrambling to find new export markets. But a report from Rabobank earlier this year revealed Australian winemakers have an estimated 2 billion litres of wine in storage – equivalent to about 2.8 billion bottles. Analysts warn it will take years to work through the glut.

Marc Allgrove advises wine businesses across the country through Evans+Ayers. He talks to Sean Aylmer about the predicament the industry finds itself in.

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