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Fear & Greed, Fear and Greed

Every year professional networking platform LinkedIn assesses the start-up scene in Australia to produce its Top Startups List. LinkedIn Australia’s Top Startups in 2023 is a guide to which startups are attracting the most attention, and luring top talent to work with them.

Cayla Dengate, LinkedIn News Australia’s career expert, takes Jennifer Duke through the list, and discusses the state of Australia’s startup ecosystem including companies like Harrison.ai, Montu, Lyka, Carma, Dabble, me&u, WhatAbility, Ofload, Immutable, Howatson+Company.

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

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Jennifer Duke: Welcome to the Fear and Greed Business Interview. I’m Jennifer

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Jennifer Duke: Duke, every year professional networking platform LinkedIn assesses the startup

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Jennifer Duke: scene in Australia to produce its Top Startups list. It’s

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Jennifer Duke: a guide to which startups are attracting the most attention

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Jennifer Duke: and luring top talent to work with them. And this

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Jennifer Duke: year’s study contains some really interesting findings, suggesting that despite,

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Jennifer Duke: or perhaps even because of the economic downturn, there’s a

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Jennifer Duke: vibrant startup ecosystem in Australia. Cayla Dengate is LinkedIn Australia’s

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Jennifer Duke: career expert. Cayla, welcome to Fear and Greed.

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Cayla Dengate: It’s wonderful to be here.

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Jennifer Duke: So firstly, great list, great startups on it. How do

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Jennifer Duke: you go about putting a list like that together?

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Cayla Dengate: Luckily, it’s data-driven, which means that we’re not making any

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Cayla Dengate: judgment calls about these startups. So we get to use

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Cayla Dengate: all of LinkedIn’s data to see the startups that really

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Cayla Dengate: are attracting the top talent that people are interested in

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Cayla Dengate: working for, that are experiencing growth. And putting the list

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Cayla Dengate: together every year is always so exciting for us because

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Cayla Dengate: we don’t know who’s going to top the list until

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Cayla Dengate: we see the data. And looking at this year’s list,

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Cayla Dengate: it’s an especially exciting list because the majority of the

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Cayla Dengate: top startups featured this year are new entrants, which we

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Cayla Dengate: find really interesting.

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Jennifer Duke: I find that really interesting too. Why do you think

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Jennifer Duke: that is and what does that tell us about the

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Jennifer Duke: startup scene in Australia right now?

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Cayla Dengate: Well, we have this cutoff of what we consider a startup.

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Cayla Dengate: So if a company is over five years old, they

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Cayla Dengate: kind of graduate out of what we consider to be

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Cayla Dengate: a startup. And the wonderful thing about this year’s data

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Cayla Dengate: is we saw that a lot of our top startups

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Cayla Dengate: from previous years have actually graduated. They’ve either gotten too big,

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Cayla Dengate: in that they have more than 50 staff, or they

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Cayla Dengate: have existed for more than five years. So there’s this

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Cayla Dengate: really nice idea of graduation and that there’s new startups

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Cayla Dengate: coming to take the place, take that niche in the

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Cayla Dengate: ecosystem is really nice. I think from a broad scale,

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Cayla Dengate: we’re seeing that after COVID-19, and I guess that sense of

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Cayla Dengate: getting back to normal and businesses looking to grow and

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Cayla Dengate: thrive in this changing environment, these are the success stories.

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Cayla Dengate: These are the startups that really are growing and putting

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Cayla Dengate: on more staff and really finding success here in Australia.

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Jennifer Duke: And I want to talk a little bit about those

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Jennifer Duke: changes right now because obviously, the economy has been tricky

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Jennifer Duke: this year, we’ve had high inflation, higher interest rates. What

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Jennifer Duke: is it about these startups that’s enabled them to weather

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Jennifer Duke: through those changes?

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Cayla Dengate: Great question. So we’re definitely seeing some trends across Australia

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Cayla Dengate: in the startups that are really finding that VC funding

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Cayla Dengate: and finding their feet despite difficult circumstances. And we’re certainly

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Cayla Dengate: seeing that sustainability, AI, and healthcare are three industries that

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Cayla Dengate: really are bucking those trends and finding that VC funding

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Cayla Dengate: to grow early on in that startup phase.

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Jennifer Duke: Definitely. Let’s get into this list, because I was going

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Jennifer Duke: to leave it to a little bit later, but I

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Jennifer Duke: really want to get to some of the companies that

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Jennifer Duke: are on there. Any surprises that you were particularly excited about?

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Cayla Dengate: I really was interested in some of the healthcare startups.

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Cayla Dengate: That was an area that really interested me. So in

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Cayla Dengate: the number two spot, we’ve got Harrison.ai that uses AI

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Cayla Dengate: in diagnostics. Also, in the healthcare space we’ve got Montu,

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Cayla Dengate: which does cannabis prescription, and also a few other health-related

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Cayla Dengate: startups that work with the NDIS providers. And while we’re

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Cayla Dengate: talking about healthcare, here’s a quirky one, one of the

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Cayla Dengate: startups that made the list this year is Lyka, which

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Cayla Dengate: is prescription pet food, so healthcare, but for your loved pets, yeah.

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Jennifer Duke: I love it. That’s amazing. I did also like the

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Jennifer Duke: one, I think this one called Carma on there. Can

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Jennifer Duke: you tell us about that business a little bit?

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Cayla Dengate: Yeah, Carma is a really interesting one for me because

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Cayla Dengate: it’s a digital used car dealership. So that might not

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Cayla Dengate: be what you think about when you think of startups,

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Cayla Dengate: but it is experiencing great growth. It’s putting on new

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Cayla Dengate: staff members. LinkedIn members have a lot of interest in

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Cayla Dengate: Carma, and what it does is you can buy pre-

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Cayla Dengate: owned vehicles at fixed prices. So that’s the difference, it’s

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Cayla Dengate: fixed prices. And the thing about it that I find

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Cayla Dengate: really interesting is the way Carma uses really interesting technology

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Cayla Dengate: so that buyers can inspect cars online, digitally, and also

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Cayla Dengate: get your finance sorted. So yeah, it’s something that we’re

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Cayla Dengate: all familiar with buying a secondhand car, but doing it

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Cayla Dengate: in a really different way.

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Jennifer Duke: I love that. If I could do everything online, then

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Jennifer Duke: I would. Look, a lot of the businesses on the

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Jennifer Duke: list are Sydney and Melbourne-based, there’s some Brisbane and there is one

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Jennifer Duke: in Darwin. Can you tell us a bit about Dabble?

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Cayla Dengate: Yeah. Dabble is an online sports and racing bookmaker. And

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Cayla Dengate: interestingly there’s two startups this year that kind of fit

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Cayla Dengate: in that online bookmaking field. So it certainly shows the

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Cayla Dengate: interest in online betting here in Australia with Dabble and

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Cayla Dengate: Amused Group making the list. As you say, Dabble is

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Cayla Dengate: based out of Darwin. And we love to see startups

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Cayla Dengate: that are based somewhere other than Sydney and Melbourne. And

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Cayla Dengate: I think that we’re going to see more of it.

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Cayla Dengate: Increasingly, startups are hiring with a remote first sense, and

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Cayla Dengate: there is that idea that good ideas bring up anywhere,

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Cayla Dengate: and you’ve got the skills you need to create an

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Cayla Dengate: amazing startup from anywhere in Australia. So I hope that

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Cayla Dengate: in the future we will see more startups coming from

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Cayla Dengate: cities like Darwin, maybe Perth, all over the place. That’d

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Cayla Dengate: be great to see.

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Jennifer Duke: Stay with me, Cayla. We’ll be back in a minute.

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Jennifer Duke: I’m speaking to Cayla Dengate from LinkedIn Australia. One thing

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Jennifer Duke: that’s very interesting is that there is this element of,

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Jennifer Duke: I guess, risk for job seekers that are going to

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Jennifer Duke: startups, particularly when they clearly don’t have those runs on

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Jennifer Duke: the board. You don’t know how successful they’re going to

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Jennifer Duke: be, but clearly, people are still doing it, so what

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Jennifer Duke: are employees looking for from a startup?

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Cayla Dengate: So one of the things that we actually look at

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Cayla Dengate: in this Top Startups list is the data of how

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Cayla Dengate: much talent are these startups pulling from the best big

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Cayla Dengate: companies in Australia. So we look at our top companies list,

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Cayla Dengate: which is similar to this, but we are looking at

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Cayla Dengate: the big end of town. And all of these startups

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Cayla Dengate: are drawing talent from these big household names that we

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Cayla Dengate: know of. So they’re doing something right in terms of

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Cayla Dengate: attracting top talent. And we actually asked the startups that

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Cayla Dengate: are featured on this list, what are you doing to attract

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Cayla Dengate: talent and why are people coming here? And the responses

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Cayla Dengate: are really interesting, and if we just look at it

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Cayla Dengate: from a young person’s point of view, why would a

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Cayla Dengate: young person join a startup? What we found is that

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Cayla Dengate: a lot of these companies are really offering something that

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Cayla Dengate: you may not be able to get with a bigger company,

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Cayla Dengate: which is that sense of career development and a leader

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Cayla Dengate: who you walk past in the hallway in you can

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Cayla Dengate: talk to. So one of the startups, me&u holds what

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Cayla Dengate: it calls Lunch with a Leader, which gives employees the

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Cayla Dengate: opportunity to sit down with a respected business leader and

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Cayla Dengate: discuss work progression in their career. So there’s that real

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Cayla Dengate: sense of being able to talk about your career and

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Cayla Dengate: what you want in the future. What Ability, which is

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Cayla Dengate: an NDIS- related startup, it also does this as does

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Cayla Dengate: the freight startup Ofload. So a really common theme across

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Cayla Dengate: all of our startups is that providing learning opportunities and

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Cayla Dengate: pathways helps to keep young staff members interested and hooked.

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Cayla Dengate: So that could be mentorship, that could be tailored development

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Cayla Dengate: programs or frequent skills’ assessment. And you know what you

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Cayla Dengate: say about joining a startup can feel a little bit risky.

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Cayla Dengate: It can feel like you might be hedging your bets almost.

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Cayla Dengate: I think that what this shows is that your time

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Cayla Dengate: at a startup is going to be a time of

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Cayla Dengate: immense growth. It’s going to be a time where you

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Cayla Dengate: learn new skills, where you jump into the deep end,

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Cayla Dengate: where you might find yourself developing skills that you didn’t

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Cayla Dengate: even know you had or you never would have uncovered

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Cayla Dengate: in a larger company. And that time you spend in a

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Cayla Dengate: startup will be valuable no matter what.

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Jennifer Duke: I think that’s really good for people to remember that

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Jennifer Duke: there’s so much they can learn from being with a startup.

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Jennifer Duke: I’m curious as well, because I know on the list

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Jennifer Duke: there’s job titles and things that those startups are actually

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Jennifer Duke: looking for. What are some of the trends around what

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Jennifer Duke: startups are keen to get from applicants?

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Cayla Dengate: Yeah, that’s a great question. One thing we do when

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Cayla Dengate: we put together top startups is we want to provide

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Cayla Dengate: the information that job seekers need so they can apply

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Cayla Dengate: for jobs at these companies or at least start their

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Cayla Dengate: journey in terms of what they want out of their

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Cayla Dengate: career and what they want in terms of how they

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Cayla Dengate: work with a startup. So if we look at the

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Cayla Dengate: number one company on the list, Immutable, which is software development,

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Cayla Dengate: in-game purchasing, it’s a really interesting company. The most common

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Cayla Dengate: skills among the people who already work there is development tools,

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Cayla Dengate: web development, and leadership. So if you want a job there, that’s a

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Cayla Dengate: really good idea of the type of skills you might

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Cayla Dengate: be looking for. And the most common job titles at

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Cayla Dengate: Immutable are software engineer, product manager, engineering manager. So you

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Cayla Dengate: can go through every single one of these startups lists

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Cayla Dengate: and get that information, which is really helpful when you’re

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Cayla Dengate: thinking about going for a job at one of these companies.

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Jennifer Duke: Definitely. And I’m really curious your thoughts on the halo

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Jennifer Duke: effect of lots of startups because often we find that

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Jennifer Duke: people who go and work at a startup end up

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Jennifer Duke: launching their own. Do you think that that’s being shown

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Jennifer Duke: through this list as well?

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Cayla Dengate: Yeah, absolutely. So if you look at the founders of

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Cayla Dengate: a lot of these startups, they’re people who have previously

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Cayla Dengate: worked at startups and gone out on their own or

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Cayla Dengate: who have previously worked in really successful firms and made

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Cayla Dengate: that jump to open their own business. So one that

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Cayla Dengate: springs to mind is number 10 on the list, Howatson+

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Cayla Dengate: Company. We all know the story of Mr. Howatson who’s been someone who’s worked

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Cayla Dengate: in media and advertising for a long time, and this

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Cayla Dengate: is that standout company. It’s also a really nice example

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Cayla Dengate: that when you look at the common skills that these

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Cayla Dengate: startups are looking for, leadership comes up time and time

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Cayla Dengate: again. So it’s often people who have proven themselves as

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Cayla Dengate: leaders at other companies who find themselves coming to a startup.

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Jennifer Duke: Lastly, any tips for someone who’s going to apply for

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Jennifer Duke: a startup tomorrow? What would you tell them to do

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Jennifer Duke: and to put on their resume?

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Cayla Dengate: That is a great question. If you’re applying for a

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Cayla Dengate: job at a startup tomorrow, first of all, check out

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Cayla Dengate: this list on LinkedIn because there’s so much information for

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Cayla Dengate: you. And there’s also LinkedIn learning courses attached to these

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Cayla Dengate: common skills. So if you feel like you need to

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Cayla Dengate: brush up in digital literacy, in business management, in leadership,

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Cayla Dengate: you can just click straight through and start learning. I

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Cayla Dengate: would say what you want on your resume is evidence

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Cayla Dengate: that you’re someone who’s agile, who can jump into anything,

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Cayla Dengate: who’s interested in what the company does. I think you

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Cayla Dengate: want to show your passion and your ability to be

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Cayla Dengate: flexible. That’s probably the two most important things if you’re

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Cayla Dengate: applying for a job at a startup.

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Jennifer Duke: Very good tips. Cayla, thank you so much for talking

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Jennifer Duke: to Fear and Greed.

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Cayla Dengate: Oh, wonderful to be here. Thank you.

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Jennifer Duke: Now, it’s Cayla Dengate from LinkedIn Australia. This is the

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Jennifer Duke: Fear and Greed Business interview. Join us every morning for

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Jennifer Duke: the full episode of Fear and Greed, Australia’s best business

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Jennifer Duke: podcast. I’m Jennifer Duke, economics correspondent at Capital Brief and

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Jennifer Duke: filling in for Sean Aylmer. Have a great day.