fast_five

Gen X’s 'dirty fantasy': the four-day work week

Published January 16, 2026

Is the four-day work week realistic, or just wishful thinking? Sean Aylmer talks to Simon Kuestenmacher from The Demographics Group about why Gen X is obsessed with work-life balance, and what global trials really show. Simon explains why productivity hasn’t collapsed in some experiments - and why labour shortages, not lifestyle trends, may ultimately decide where it works and where it doesn’t.

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