Q+A: Why Google search is giving way to AI commerce
Published July 08, 2026
The next wave of AI isn't just answering questions - it's making purchasing decisions. And that means businesses need to be ready for AI optimisation.
Sean Aylmer speaks with Talbott Roche, Global CEO of Blackhawk Network, about the rise of agentic commerce, where AI assistants don't just recommend products but eventually buy them on our behalf. They explore how retailers are rethinking how products are discovered online, why the future of retail may be far more personalised than ever before, and how loyalty programs and gift cards could become powerful signals for AI shopping assistants.
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