Interview: How an invention became one of the world's best brands

Published September 21, 2022

When you think of companies known for innovation, it’s hard to go past Dyson. It started with James Dyson and a vacuum cleaner - and 45 years later, Dyson now has more than a thousand engineers worldwide, with machines sold in over 65 countries.

It’s an incredible success story - and shows the power of invention, and how that can become a brand.

Kelly Morgan, National Sales Capability Manager at Dyson, talks to Sean Aylmer about the company's history, and why Dyson has turned its attention to the air we breathe.

Dyson is a supporter of Fear and Greed

Find out more: https://fearandgreed.com.au/

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