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Fear & Greed, Fear and Greed

As we approach the busiest time of year for retailers, many will be assessing their strategy for Black Friday, Cyber Monday and the run-up to Christmas. 

But one expert says it concerns him just how many online retailers are going through most of the year making little profit, and relying on a stellar November and December to pay the bills.

Sean Aylmer speaks to Paul Waddy, founder of learnecommerce.com, about what retailers are doing wrong – and why ecommerce is still in its infancy.

Find out more: https://fearandgreed.com.au

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