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Q+A: Why McDonald's and Coca-Cola may be 'boring but brilliant'

Published March 31, 2026

Markets are volatile, unpredictable, and increasingly driven by headlines, making it very hard for investors to pick a direction. In that kind of environment, some are turning back to so-called “boring” stocks - companies with steady earnings, strong cash flow, and reliable dividends.

Sean Aylmer talks to Josh Gilbert, market analyst at eToro, about why names like Coca-Cola and McDonald’s may be boring but brilliant.

This is general information only. Seek advice tailored to your circumstances before making investment decisions.

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